7 principles attract younger audiences to its classical concerts.
Posted by Training Opportunities shared with us on May 23, 2019
Adam Szabo shares seven principles that have helped Manchester Collective attract younger audiences to its classical concerts.
We spend a lot of time thinking about how to create an environment where people who are not already in the ‘classical music club’ can come along and have a great time. We have found the seven principles outlined below to be important when shaping these experiences.
Importance of the brand
Embrace digital communications
Diversity of venues
Tell a story
Find the human element
Reshape the core offering
Design complete experiences
Find the full principles via the following link