7 principles attract younger audiences to its classical concerts.

Posted by Training Opportunities shared with us on May 23, 2019

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Adam Szabo shares seven principles that have helped Manchester Collective attract younger audiences to its classical concerts.
We spend a lot of time thinking about how to create an environment where people who are not already in the ‘classical music club’ can come along and have a great time. We have found the seven principles outlined below to be important when shaping these experiences.

Importance of the brand
Embrace digital communications
Diversity of venues
Tell a story
Find the human element
Reshape the core offering
Design complete experiences

Find the full principles via the following link

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